"Less talking and more doing"

This is my first post for the required posting, so here goes nothing . .
here is the link to the article, CLICK HERE. Anyway part of the article is about how we are as people are trying to become more aware of green issues and the idea of sustainability; HOWEVER! the author reports that even though a great many people “talk the talk” when it comes to becoming a “greener” person, not many people actually “Walk the Walk”, (I am a part of this category). There seems to be a great deal of doubt on the part of the consumer, with regards to the effectiveness of green products. Clorox Greenworks which is used as an example by the writer, “Despite initial external skepticism that a brand like Clorox could succeed with a natural product offering, the good word got out and sales results have "far exceeded expectations," according to Kohler.”